Topic hub
Help people find clear answers—and help Search understand your pages.
How Google crawls, indexes, and serves helpful pages, including generative AI features rooted in core Search.
BlogPosting, FAQPage, BreadcrumbList, and Person entities.
robots.txt, sitemaps, and canonicals.
People-first explainers, authorship, and non-commodity depth.
Hubs, tags, and related-article clusters.
Not as a direct ranking factor—but shares drive discovery, links, and discussion that can help.
Only when a visible FAQ section exists and matches the JSON-LD exactly.